WFM Catering, which serves Austin and the surrounding market, needed a website that could increase the impact of their online presence and drive more RFP form submissions. We focused on communicating the quality of the food — organic and locally sourced! — and the experience of a WFM catered event. Our goal was to convey that quality regardless of which device a visitor used to view the site, and we did so with an open, mobile-first design full of color and large, beautiful photos from the WFM photo library.
Site visitors are encouraged to request a quote as a primary call to action throughout the site, leading to a dramatic increase in RFP submissions.