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Playmakers Repertory Theatre | jvp.digital marketing production

Playmakers Rep, the professional theatre in residence at the University of North Carolina at Chapel Hill, is “one of America’s leading theatre companies.” But their website did not reflect the quality of their performances. Playmakers approached us to help them update, re-architect and redesign their website to promote online ticket sales through their new ticketing system, as well as educate their audience about their mission and involvement in the performing arts community.

For the theatre, everything revolves around the show (ticket sales, really, let’s be honest), so that was where we started strategically and creatively — with the Show page. Playmakers preferred bold colors and big imagery, which bring the show to life on the site. We established connections in the CMS between shows, seasons, artists and stories posted in the blog, allowing site visitors to explore the shows, the performers and the stories organically, yet always keeping purchasing tickets as a primary call to action.


“PlayMakers Rep needed a partner who understood the nature of our industry and could translate that artistry into a sophisticated, easy-to-navigate, content rich site. Jason and his team took the time to understand our business and its unique needs. The custom WordPress website solution they provided greatly improved our online presence and prepares us for future improvements. The entire process was organized and professional, meeting the quick turnaround needed while staying on budget.”

– Michele Weathers, Managing Director (interim)


Playmakers Internal Team – Strategy, Content Management, Graphic Production
Jason Van Pelt – Interactive Direction, Strategy, UX, Development
Adrianne Kimbell – Visual Design, Art Direction
Barrett Macgowan – Copywriting

Something Interesting Happened...

Our team used Google Drawings, part of Google Drive’s online office suite, for collaborative site mapping and lo-fi wire framing. This web-app was fantastic for real-time collaboration within a dispersed, remote team.