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The new Emerald Coast website is the culmination of renewed marketing efforts, a new brand, and a complete digital overhaul.

My team took a site that was literally all embedded PDFs, and turned it into a hub for potential visitors. Research told us that finding things to do in the area was key to a visitors’ decision making. We responded by ensuring that events and attractions were prominent on the site, and that the mobile experience was easy to use for visitors already in town.

The goal of any CVB website is always to drive booking, which the site does effectively through primary CTAs leading to individual properties’ booking engines.

Roles

Peter Mayer Advertising – Agency
Jason Van Pelt – Director of Digital Production, Peter Mayer Advertising