We couldn’t help but over-deliver on this project.
Phase 1 of the Marucci Sports relaunch was initially meant to be a skin of the default Magento templates. But the quality of the product and the new brand and messaging we’d created continued to propel us forward. It goes without saying that the primary goal of this website was to sell Marucci products. We accomplished that goal by focusing on the user experience of the product detail page, ensuring that selecting and customizing a Marucci bat was easy and intuitive.