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The LED website was my pride and joy.

It was a smart site, built with segment-specific messaging, deep-linking each target audience to content tailored to them. The site was mobile-optimized before most of us commoners were, and paved the way in the build, analyze, optimize life cycle we all proselytize today. The site highlighted Louisiana’s growing stature in the business development climate, and was a key tool in changing perceptions about doing business in the state. We truly felt we had an impact on making it better to live and work in Louisiana.