The challenge in redesigning the GNO Inc. website was the one key constraint: we could not change the content.

We weren’t supposed to, anyway. We updated the site to the latest version of WordPress, using liberal Custom Post Types to streamline the user experience and content management. We recently further optimized the homepage, focusing on key content areas, based on site metrics and goals, while also finding opportunities to layer in subtle animations that help bring the site to life.


Peter Mayer Advertising – Agency
Jason Van Pelt – Director of Digital Production, Peter Mayer Advertising