CenturyLink Prism: A new product launch, a new website launch.

Technical limitations ruled the day, but lead to one innovation after another: a custom javascript framework with graceful non-js degradation; dynamic content delivered through ajax and server-side includes; market-specific variable content through a json data feed. Even the tracking code implementation was noteworthy, not only in its thoroughness, but also in it’s ability to not disrupt the page animations built with TweenMax.

And that’s all behind the scenes. UX was constantly involved in on-going content and ui recommendations, continually optimizing the site and integrating content updates seamlessly, always with the goal of driving users through research, closer to purchase.


Peter Mayer Advertising – Agency
Jason Van Pelt – Director of Digital Production, Peter Mayer Advertising