The CenturyLink 1-Gig site was built from the user experience up.

We started with a minimum viable product approach, but more realistically, we had minimum viable content from which to start. The site was built iteratively, as more content was developed and more cities were added to the list of available markets. We knew that it was imperative to increase awareness that 1-Gig internet was coming, not only because it was an exciting new product launch, but also because the product itself helped to bolster CenturyLink’s reputation as a technology leader.


Peter Mayer Advertising – Agency
Jason Van Pelt – Director of Digital Production, Peter Mayer Advertising